Miscellaneous
How do team, in this weeks episode, I speak about the importance of going the extra mile with your clients. The service you deliver is a direct reflection on the luck you create around your business.Intro - Before we get going I feel there is too many people moaning about not making enough money yet they aren’t doing anything about it. If you’re a business owner, or even a salesperson trying to make commission, go and sell. It’s simpleEffort = Reward - The amount of time and effort you put into a client the more likely it is they will become a long standing client. Don’t be annoyed when a client leave you after a month because you offered them nothing and they have less in the bank. Going the extra mile - I’m not saying you have to shine your clients shoes but some extra service “not included” in the price doesn’t go a miss. Leading on from this, I give the example of giving someone a free recipe book or having a towel of your client, or t shirts, water bottles, I could go on and on. Take the client out, see them outside the work environment. Show them you care, it’s a two way street.Offering quality reflecting client quality - If you service is crap, you can’t expect to have good clients. When I say good clients, I mean ones you have a strong relationship with, ones who are reliable, ones you can count on, ones you get results from. If what you offer it below par, how can you expect an above par client? It doesn’t workMaking your own luck - I’m sure a lot of you have been effected by covid and potentially are now struggling, however, I’m a big believer in creating your own luck. You could get unlucky and lose clients, BUT if you served for those clients well over lockdown, would they still leave you? Let’s take it from a business standpoint, if you’re working in marketing and you have clients you need to sell too. If another company looked after that said client more than you, you’ve already lose themExcuses - I’m fed up of people using excuses as to why they have no clients. If someone else in your industry is busy, you have to ask yourself “what an I doing wrong” “what do I need to improve on”. Stop blaming everyone else for why your business is suffering, take a stop back and look at yourself. It’s you and only youConclude - Don’t be a dickhttp://alexfitcleland.com