Business
“Stop worrying about what you’re selling & start providing solutions to your clients’ problems” Joe Fox is the APAC Managing Director of ‘Lighthouse8’, a multi-national technology-driven marketing agency with offices spanning across Australia, Norway, Singapore & the UK. Prior to his appointment as MD, Joe co-founded ‘Studio Culture’ – a highly decorated full-service digital marketing firm, having progressed from idea to a flourishing professional outfit with 12+ staff & multi-millions in annual revenue within 5 years. For this episode, we sit down with Joe to discuss how to close deals during down markets, win business with no track record & his advice for sales & marketing professionals in light of a looming global recession. To learn more about Joe & Lighthouse8, you can find them on LinkedIn @JoeFox & @Lighthouse8. If you’d prefer to watch instead of listen, head over to my YouTube channel @carterlagana. Timecodes: 2:23 | What your main focus should be to drive top line revenue during the recession 4:47 | How to land your first few clients when just starting out 6:35 | Key resources & tactics for nailing cold outreaches 8:24 | How to find & mine data when you don’t know who to call 9:33 | Key qualifying questions to ask a warm lead 12:06 | Negotiation tips to close deals during down markets 15:24 | Why you must always charge for your product or service 18:55 | How to acquire monetisable sales & marketing skills 23:29 | Where to spend your marketing dollars right now & why 24:39 | The power of narrow AI technology as applied to digital marketing 28:00 | When to hire marketing talent in-house & what they should handle 30:48 | The realities of doing business with large scale enterprise clients 37:47 | Key takeaway for forging a successful career in marketing & sales Credits: Filmed | @Blackardt Crew | @BriannaBlack Crew | @SamuelJBernard If you’d like to keep tabs on what I’m up to, you can find me @carterlagana on all social media platforms.