Business
Join the relationship marketing conversation as Mike Kelly and I talk about turning the funnel game on its head. Mike shares with us about how much more profitable it can be to build raving fans versus playing the "numbers game" of running more and more people through your funnels without engaging them fully. As a funnel and ads girl, this conversation opened my eyes to a whole new strategy and will legitimately change the way I operate my lead gen game moving forward... in fact, it has already. Bio: Mike Kelly is the co-founder of MemberVault, a relationship marketing platform disrupting how we look at selling and engaging online using engagement tracking, gamification strategies and a binge & buy marketplace for free and paid products. Mike and Erin are based in Olympia, WA and run their SaaS platform while wrangling a precocious toddler, chubby baby and a rescue hound pup. You can find Mike and Membervault on Facebook here. Get your free Membervault account complete with training, and 6 email swipes to get you started.