Business
During this episode of the Sam’s On Fire Podcast, host Sam Livingston, business coach, and realtor, speaks with Dale Phelps, realtor, coach, and home mortgage specialist. Phelps shares how he uses guerrilla branding to create memorable brands that build relationships. He will inspire you to put yourself out there, connect more meaningfully with your audience, and network in a way that makes an impact. Episode Highlights: Dale got his start in marketing back in 2002 in Hawaii.He started with guerrilla marketing for a tv show and a haunted house.In branding, it can take a while to be known and recognized.A lot of people market. Branding is where the relationships come in.Marketing is transactional. Branding is about relationships.In this era, all you need is a phone and you can begin creating a brand.Dale describes visiting Waikiki Beach in an unforgettable getup as a marketing strategy.Getting people’s attention is a big piece of starting the conversation.Dale does not let roadblocks or hesitations stop him.It’s all about what you do when you reach a roadblock.Think about content as putting out health food disguised as junk food.Dale strives to put out good vibes with his content.He started doing video long before he wanted to use it as a marketing strategy.When he looks at his videos, he asks himself if he thinks it would make his son laugh. This is his most important measure.His second measure is whether it made him laugh.His greater purpose in all that he does is making something meaningful for his son.Dale shares the backstory for the name Dale the Whale.He shares how the Dale the Whale name unexpectedly returned and he ran with it.His website works as a communication hub that allows visitors to interact with the many different things he provides.Networking is only useful if you do it the right way.Dale shares the story of attending a terrible networking event that still led to important connections in his life.Dale tries to provide value and contribute to his community.Dale shares about The Homebuyer’s Crash Course available on his website.Dale invites listeners to upcoming events. 3 Key Points:Dale Phelps describes the difference between creating a personal brand vs. working with a logo and a corporate brand. Dale gets past roadblocks by thinking about his big why, which is to create something meaningful for his son. Even a terrible networking event can have an important ripple effect on your business and your life. Resources Mentioned:Sam Livingston website, Facebook, Twitter, Instagram, YouTube, LinkedInDale the Whale website, TwitterVan Buren Coffee Homebuyer’s Crash CourseActive Choices (book)