Episode 1 - Divvy

Episode 1 - Divvy

Process Podcast

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EPISODE 01 – DIVVY In this episode, we set out to uncover the story behind the widely-adored & massively successfully visual branding of the Divvy Bike Share Program here in Chicago. With over 7 million trips taken since its 2013 launch, a 31,000+ annual rider membership, and wickedly-devoted engaged fan base, Divvy has become one of the most cherished public programs the city has ever seen and the widely-recognized branding & visual identity, bu...
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EPISODE 01 – DIVVY In this episode, we set out to uncover the story behind the widely-adored & massively successfully visual branding of the Divvy Bike Share Program here in Chicago. With over 7 million trips taken since its 2013 launch, a 31,000+ annual rider membership, and wickedly-devoted engaged fan base, Divvy has become one of the most cherished public programs the city has ever seen and the widely-recognized branding & visual identity, bu...
Read More