Sports
The story of how NBA team Twitter accounts grew from irrelevant afterthoughts to an essential part of the fan experience told by those who had the daunting responsibility of building them from the ground up. Host Chad Shanks - a former NBA team social media manager - outlines what made NBA Twitter the phenomenon it is today while revealing the difficulties and misconceptions faced by those who've held the often misunderstood position. Guests include Greg Esposito, Dewayne Hankins, Shahbaz Khan, Kris Koivisto and Jaryd Wilson.