Business
Working through the pandemic and experiencing challenges in a different way as brands and as people, we’ve become more open to the concept of vulnerability and to communicating our struggles. According to Michelle Webb, Commercial Director at the NFL, this is a valuable change in the way brands communicate with people and in the way we present ourselves to the industry and those around us. Michelle’s Shiny New Object is showing vulnerability as a brand and as a person. On the latest episode of our podcast, we talk about how the Covid-19 pandemic has made it more important than ever to acknowledge vulnerability, but also to show what brands are doing to support their customers and fans during this time.