Episode 133 / Jim Mollica / Bose Corporation / Chief Marketing Office

Episode 133 / Jim Mollica / Bose Corporation / Chief Marketi...

Shiny New Object

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Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular basis. This is fuelling a change from interruptive advertising to immersive experiences, and it’s the subject of our latest podcast episode, too.   Our latest guest is Jim Mollica, the CMO of Bose Corporatio...
Read More
Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular basis. This is fuelling a change from interruptive advertising to immersive experiences, and it’s the subject of our latest podcast episode, too.   Our latest guest is Jim Mollica, the CMO of Bose Corporatio...
Read More