Episode 137 - Adjusting Your Go-to-Market Strategy During a Pandemic

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AMPUP Your Digital Marketing

Business


Many organizations had a go-to-market strategy in place heading into 2020, but the pandemic made them go back to the drawing board.  In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Diana Stanley, Sr. Director of Marketing at Osmosis, a healthcare education platform that focuses on medical students and caregivers. They discuss Osmosis’s go-to-market strategy, and how it had to adjust during COVID-19.  You’ll learn:   Why you must adjust your marketing strategy.   What to do if much of your traffic isn’t your target market.   How to build brand affinity.