Episode 14: Color, Concepts, and Design: Guest Karen Schloss

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Our guest is Karen Schloss, who studies the way in which color is imbued with meaning through a lifetime of associations with objects (like bananas and fire trucks) and concepts (like love and politics). We discuss her research, including topics such as: 1. What color should recycling bins be? 2. A tool that can help designers use color-concept associations in their work 3. The "blueberry problem" (why is is that blueberries aren't very blue?) 4. How to market a blue banana 5. What color heaven and hell should be Links: Dr. Karen Schloss's lab (https://wid.wisc.edu/people/karen-schloss/) at the Wisconsin Institute for Discovery Colorgorical (http://vrl.cs.brown.edu/color): A color-concept tool Our paper for discussion: "Color inference in visual communication: the meaning of colors in recycling" (https://cognitiveresearchjournal.springeropen.com/articles/10.1186/s41235-018-0090-y)