Business
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Michelle Huff, CMO of UserTesting. They sit down to discuss the benefits of user testing and why it’s more important now than ever. Building your buyer persona based on data and intuition is limiting because you’re missing the why behind your customers’ decisions. User testing helps you connect and empathize with your customer base. By getting feedback directly from members of your target audience, you can optimize the customer experience. COVID-19 has drastically changed the way people live, and it’s forcing brands to relearn their customers — their new behaviors, needs, and buying habits.