Business
Every real estate investor I know wants their site to rank high on Google. In fact, in marketing circles the running joke is: The best place to hide a dead body is page two on Google. But here’s the problem: Search engine optimization (SEO) is especially difficult for real estate investors. To make matters worse, even people who do SEO full time still find SEO metrics a mystery. And Google can update their algorithm at any time and cause every ranking to change. That’s the bad news. The good news? There’s a simple 3 part framework that can boost your site’s ranking, and more importantly, lead to more conversions from your website. In this episode, I reveal this 3 part framework so you can improve your online marketing. Listen to the episode now. Show highlights include: The single best tool for boosting your site’s Google ranking that doesn't cost you a penny (1:56) Why SEO is one of the toughest marketing channels for real estate investors (and how to boost your site’s ranking) (3:46) The only 2 metrics responsible for improving how many deals you get for your website (6:43) Why digging into the nitty-gritty details of your SEO metrics is a big, fat waste of time (8:18) How tweaking your title and page description makes your clickthrough rates skyrocket (15:30) The rarely thought about metric that creates a massive increase in your site’s conversion rate (18:35) The weird way a mediocre page can convert better than a super professional one (18:42) You can check out the video mentioned in this show and discover how to multiply your organic content here: https://www.youtube.com/watch?v=HxJcpPrjkUU Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.