In this episode, we discuss how to use email marketing to generate and nurture leads for your business. 0:53 - Create lists 2:11 - Sub Headlines 3:20 - Body of the email 4:37 - Strategy 5:26 - Deliverability 9:20 - Tip of the week

HVAC Business Growth

Episode 16: Email Marketing for HVAC Businesses

Transcript 1.30 – Review of 2019 2.30 – 3 things that made you happy 3.30 – 3 areas for improvement 4.05 – How can the business serve you better? 6.15 – Dichotomy between planning and execution 7.45 – Goal setting for 2020 10.10 – Big trends for 2020 10.35 – Voice SEO for HVAC 15.30 […]

Episode 20 : 2020 Pep Talk

Most HVAC business owners work 70 hours per week approximately. Working harder is not the answer. Let's review 2019. How can your business serve you better in 2020. We also look at the key SEO and marketing channels in 2020 that will drive your business forward. 1.30 - Review of 2019 2.30 - 3 things that made you happy 3.30 - 3 areas for improvement 4.05 - How can the business serve you better? 6.15 - Dichotomy between planning and execution 7.45 - Goal setting for 2020 10.10 - Big trends for 2020 10.35 - Voice SEO for HVAC 15.30 - Own your branded SERP 18.55 - Brand prominence 21.55 - Get more 5 star reviews 29.55 - Google My Business SEO for HVAC Want a free audit of your hvac website? Visit https://www.hvacbusinessgrowth.com/express-seo-audit

Episode 20: 2020 Pep Talk

Transcript 1:35 – Overview of topics 1:52 – GMB Spam Clean up 4:45 – Service area business changes 6:50 – Continued rollout of Local Service Ads and Google Guaranteed 16:15 – Canonicalization 19:35 – Mobile first indexing 22:40 – Site diversity update Not ranking well on Google? Free no strings attached audit of your hvac […]

Episode 19: Google Search Trends in 2019 that affected the HVAC industry

In this episode we discuss Google search in 2019 and the big things that impacted the hvac industry. Perhaps they affected your business also? 1:35 - Overview of topics 1:52 - GMB Spam Clean up 4:45 - Service area business changes 6:50 - Continued rollout of Local Service Ads and Google Guaranteed 16:15 - Canonicalization 19:35 - Mobile first indexing 22:40 - Site diversity update

Episode 19: HVAC Search Trends in 2019

In this episode we talk about how to use holidays and special events to promote your HVAC business. Listen along in the car or better still, print a list of holidays in your country and listen to the episode. Your mind will explode with promotional possibilities.

Episode 18: Using Holiday Promotions to Market Your HVAC Business

1:09: Goal of Consultative Selling 1:35: People’s needs before products 2:28: Ask questions: understand what you customer needs 2:46 Example of Buying Criteria 5:25 Marketing communication process 6:15 Be the solution in your market

Episode 17: Consultative Selling for HVAC Business

In this episode we discuss how to track the effectiveness of your advertising.   1:01 - Establish an accountable advertising system 2:38 - Coupons or redemption vouchers 3:37 - Promotional codes 4:18 - Dynamic telephone numbers 5:04 - How did you hear about us? 5:38 - Tracking links and Analytics 10:18 - Tip of the week Resources - Call Tracking Metrics 10:56 - Done-for-you

Episode 15: Advertising Waste Management for HVAC Businesses

Transcript 0:29 – Learn 2 strategies 0:44 – Customer referrals vs. Joint Ventures 2:16 – Strategy 1: Business cards or vouchers 4:10 – Strategy 2: Follow up letters 4:37 – Best time for customer referrals 5:16 – Letter campaign 7:38 – What’s the cheaper option? 8:20 – Tip of the week 9:07 – Special offer […]

Episode 14: Customer Referral Program Strategies for HVAC Businesses

0:31 – What will be discussed 0:49 – 3 Ways To Grow A Business 1:12 – Grow a business: make bigger sale 1:50 – Why are people scared of pricing? 2:48 – What dictates pricing? 3:48 – Pricing strategy: Business positioning 4:29 – Pricing strategy: Context 5:13 – Pricing rule: Don’t lower prices 7:03 – […]