Episode 16: New brand on the block(chain): consortium considerations

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Baker McKenzie's "Off the Shelf"

Business


In the final episode of our blockchain for brands series, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and Global Chair, Consumer Goods and Retail (CG&R) Industry Group continues the conversation with Sue McLean, partner in Baker McKenzie's IP, technology and data group, on key due diligence issues that CG&R businesses should look into before signing up to a blockchain consortium, including consortium structure, governance and funding, and intellectual property, competition law issues.