Business
Jerry Amernic has been enthralled by the Babe for over 25 years, starting with researchfor his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER...In Episode 2 Jerry gets into the skills Ruth possessed which translated into unparalleled success in marketing and branding. How he used words, his sense of humour and timing, his sense of place and purpose, and how he reached out to people were all in his toolbox. He was a person who exuded empathy, passion and sincerity, and made it easy for the masses to identify with him since he was one of the masses himself. Ruth family members such as grandson Tom Stevens and daughter Julia Ruth Stevens talk about his salesmanship, and we hear from historian James Barber who planned the recent Ruth exhibit at the Smithsonian, Mike Gibbons who ran the Babe Ruth Museum, and Susan Luery who sculpted the massive 16-foot bronze statue of Ruth in Camden Yards in Baltimore.Jerry Amernichttp://www.jerryamernic.com/Tom Stevenshttps://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/Julia Ruth Stevenshttps://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.htmlMicheal Gibbonshttps://baberuthmuseum.org/James Barberhttps://npg.si.edu/staff/james-barberJoeOrlandohttps://www.psacard.com/Pete Enfieldhttp://www.luminarygroup.com/Susan Lueryhttps://susanluery.com/portfolio-posts/babe/Bill Jenkinson, baseball historianhttps://billjenkinsonbaseball.webs.com/Join us on Facebook https://www.facebook.com/BabeMarketer/Find us on Twitter https://twitter.com/BabeMarketerEmail us at baberuthmm@gmail.com