EPISODE 21 – Business Leader Profile: Emily Macdonald

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SECRET SKILL. HIDDEN CAREER. The Truth About Sales

Business


Joining host, Paul Owen, in this episode is Emily Macdonald who started her successful business career in the world of wine in her home city of Auckland before leaving for a 2-year experience of travelling in Europe. A couple of decades later and she’s still here, still selling wine and still having a ball! Having pitched herself into her first job in sales, she faced the old-fashioned world of wine and hospitality which was not always particularly welcoming to women in those times. She explains how this was both a help and a hindrance and takes us through her journey from retail assistant in a wine shop to Sales Director of one of the best-known names in the wine world, selling millions of bottles of wine every year. NB. This episode was recorded online as we are all working at home currently due to the Coronavirus pandemic so please forgive the slightly lower quality of sound. Our engineers did a great job but it’s hard to have studio quality sound over a phone line! *Series 1 of our podcast - Episodes 1-24 - was branded differently and so might initially confuse you if you start listening anytime from March 2021. A quick explanation for you: the first series was based on the bestselling book of our company founder, Paul Owen: SECRET SKILL. HIDDEN CAREER. The premise of the book and podcast series 1 is this: 3.5 million Brits work in sales and almost every job requires sales skills at times, yet we don’t teach people how to sell. Not only do we fail to teach it but we fail to introduce it as a business skill, a life skill or a career because our culture considers sales a dirty word. Based on a bestselling book, this podcast shatters the myths around sales and introduces everyone to sales as a skill to use in business and in life, and to consider it as a potential career. For series 2, the podcast was re-branded to better reflect future content around sales leadership and how it enables you to grow your business.*