Business
Welcome to Make the Logo Bigger where we help marketing directors and CMOs stay tuned in on trends and topics that can up their game.This is Bill Rice, I’m the CEO of Kaleidico, a Digital Agency and with me as always is Mike Carroll, the head of Growth at Nutshell a SaaS CRM company.Today, we’re talking about Chatbots and specifically about Chatbots in the context of Lead Generation.What are chatbots?Kind of an extension of live chatLive chat was never really perfect unless you kind of had a “digital” call center of chat reps - waiting, routing, filteringMost of the time it turned into a web form and email captureChatbots now allow for you to create automation logic that somewhat simulates that early navigation assistance that web visitors need and the filtering and qualifying process your sales team needs. The state of lead generation Web forms are the capture mechanismThen we spend a lot of time and energy chasing people down via phone calls and emails to actually have an initial conversation they were ready to have when they were on website.The state of web formsWe’re working around them with the following:AutofillPassword ManagersSocial sign-insWhat can chatbots offer?Create a more human experienceImprove the research and decision support experienceHelp qualify and filter leadsOptimize initial contactSupport prospects and customers 24/7Chatbot SolutionsTrue ChatbotsDriftIntercomHubspot - HubbotFacebookManychat - Creating a Facebook Messenger BotEmailConversica - Takes this kind of engagement to the email inbox, a critical part of the sales lead conversion cycle - lead nurturing.Old SchoolOlarkSnapEngageLiveChatCustomer Service and SupportZenDeskSuggested Reading:https://www.whoson.com/chatbots-ai/chatbots-vs-webforms/https://www.toptal.com/designers/ux/end-of-web-forms-conversational-uis-chatbotshttps://www.marutitech.com/conversational-interfaces-will-replace-web-forms/https://www.formisimo.com/blog/do-chatbots-convert-better-than-forms/https://acquire.io/blog/chatbots-preferred-contact-forms/https://databox.com/forms-vs-chathttps://chatbotsmagazine.com/the-complete-beginner-s-guide-to-chatbots-8280b7b906cahttps://sproutsocial.com/insights/topics/chatbots/https://medium.com/@ana.chat/how-a-chatbot-can-replace-your-webforms-1b92ea3e49ca