Business
For the more than $90 billion advertising industry in the U.S., the Upfronts, which take place in spring, are a key investment period. That’s because the Upfronts is when brands and marketers can buy commercial TV airtime for the upcoming TV season. In this episode, Amanda Tarpey, SVP of Product Leadership, and Andrea Lipstein, SVP, Product Marketing, for Nielsen’s Global Media business, share their insights into the role of the upfronts and how the media industry as a whole is coping with the widespread changes in American viewing habits.