Education
In this podcast, Tim sits down with former NAIS president and president of Heads Up Consulting Pat Bassett to discuss how schools can engage with millennial parents and alumni, based on his popular webinar "Marketing to Millennial Parents: Winning Engagement in the Busy Realm of Social Media" with Finalsite's Content Marketing Manager Mia Major. Pat shares best practices for school marketers to consider, including the types of content that see the best engagement, the best ways to reach millennials online, how to use data to improve school fundraising efforts, and more.