Episode 23: Reputation Management SEO

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Are you protecting the reputation of your brand and your key leadership? What is Reputation Management?Knowing what people are saying and influencing your perceptions of you brand and leadership for the good.Why Reputation Management SEO is ImportantDefensiveMost people don’t think about their branded searches until it is too lateOffensiveReputation Management SEO StrategiesChanging who ranksChanging rank orderChanging content on ranking pagesChanging Google SERP featuresShift search demandReputation Management SEO TacticsGetting links, with key anchor text, pointing to strategic pages not necessarily all pointing to the home page. Pitching Journalist/Bloggers/EditorsCreating your own content - Medium, Huffington Post, Forbes, Inc., Guest posting - don’t necessarily need to get back linksInfluencing the reviews - TOS Legal - Filing trademark violation - email or letter from an attorney - other legal approaches - DMCA protocols - directly through Google - Protest on pageBranding and influencer marketing - start using your preferred “search branding keyword” in your marketingAnchor text and surrounding text in your page to reshape suggested searchesUsing sites that influence Google features - Pinterest (photos), Youtube (video), News, local review sites (Maps)Separate keywords specific domains - not usually a strategy/tacticsNegative SEO attacks - buying review sitesMonitoring brand and rankings - tools