Business
Consumer expectations are shifting with the pace of technology, and businesses must maintain both their brand and their customer relationships in every aspect of their communications. As new, digital-native competition is vying for the tech-savvy consumer’s business, this is particularly challenging for businesses built on physical communications, such as bills, statements, newspapers, and greeting cards. Broadridge hosted a media roundtable with cross-industry panelists who all have one thing in common: digital disrupted their business and customer experience models. Find out how each of them turned this challenge into an opportunity. Featuring Maya Draisin Farrah, former Head of Marketing, Culture Division at Conde Nast and current SVP, Progress Marketing at Time; Patrick McCullough, Vice President of Strategy, Hallmark Business Connections; Thomas Klemm, Global Head of Digital and COO Americas, Deutsche Bank Wealth Management; and Rob Krugman, Chief Digital Officer, Broadridge.