Episode 28: The Online Advantage: Beyond Promotion

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Ottawa International Animation Festival Podcast

TV & Film


Featuring a panel of animation producers alongside concept and web designers, this 2007 Television Animation Conference presentation explores the online industry trends and audience expectations that are shaping animated content on television. Audiences now crave a rich and engaging online experience, a common objective among many producers, demanding the same quality and standards expected of a broadcast production.Moving beyond exploiting pre-existing content in the interest of promotion, what are some examples and models of online material that not only compliment, but integrates animated television programs? How do industry professionals begin to create new content that both evolves with and functions as an extension of its broadcast property?With Jason Krogh (zinc Roe Designs), Pierre Le Lann (Tribal Nova), Adam Shaheen (Cuppa Coffee Studios). Moderated by Brady Gilchrist (Fuel Industries). Presented by the Bell Broadcast and New Media Fund.