Being (really) clear about who your ideal client is will put you in great shape, as you grow your creative business / agency. Mark talks to Dave about a practical approach to defining and visualising his ideal clients: his Buyer Personas.

Agency Thinking

Episode 3: Are you talking to me? The power of Buyer Personas.

Welcome to Agency Thinking, your guide to starting or rebooting an agency or bringing the agency mindset into your organisation. In season 1 we talk through the areas that co-host Dave needs to address to launch his content consultancy. Agency Thinking is brought to you by agency growth coach Mark Kelly. Agency Thinking is produced by Word and Mouth.

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Agency Thinking