Business
Independent agents give more of their time to social causes than any group I've ever known. In a recent Safeco® study, we found that 62 percent of the 240 fastest-growing agencies are not only supporting nonprofits, they're promoting their community involvement to both clients and prospects. Why is this? A 2015 Cone LLC marketing study found that 90 percent of consumers will switch to companies supporting a social cause - away from ones that don't, or ones that do but never tell anyone. It really pays to tell others about your social cause efforts - yet few agencies are doing it. In Episode 3 of our Customers for Life podcast, we're discussing community service ideas and how talking about how you give back can help your business. Listen in on my conversation with Alexis Holzer, who runs Safeco’s Agent Giving Program, and Kasie Ricart, an independent agent from Dallas, Texas, who not only gives back to her community, but has devised innovative ways to involve her client network.