Arts
Do you follow Raven Smith on Instagram? His account – which sends up celebrity culture in the sharpest, funniest way – is basically the only reason to go on the app at all these days. Recently someone saw Raven in the street and said to their friend: "That guy's from Instagram!" which means he is officially Instagram Famous. Career-wise Raven used to be the Commissioning Director at NOWNESS and now he's freelance and doing clever creative work for a whole bunch of brands. I wanted to talk to him because his work life and side projects are very much based in the modern world, and he's really just a funny, clever, creative man navigating his career through the bizarre, ever-changing landscape of trend forecasting, brands and social media. Enjoy!