Business
The hype and conversations around growth marketing have been increasing, with companies and brands hiring more resources to focus on it, while several marketers are upscaling to understand the concept and trying to bridge the hype.
So what is growth marketing? For me, it is taking traditional marketing efforts and then adding a layer of insights picked up from multiple strategies executed by the brand. Once these insights are derived from the analysis, it is quickly converted into actions for better growth on the companies' objectives and KPIs.
Different companies tend to have different growth objectives, through the entire funnel, right from building awareness to retention, revenue and referrals.
In this episode, Sathya takes us through some key hacks of growth marketing. Largely covering:
- The basics of growth marketing and the difference between it and growth hacking
- Prerequisites to become a growth marketer
- Key differences between growth marketing at larger companies vs smaller companies
- Expectations vs reality for growth marketing
- Impact of the pandemic on growth marketing efforts
Tune into the latest episode of the transformarketing to know more
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