Arts
Jinal Shah is a marketing advisor and team leader who’s worked with finance, beauty, fashion, and wellness brands over the past 15 years. She started as a reporter and fact-checker for InStyle magazine, then went on to do brand strategy for brands like Revlon, Unilever, and MasterCard. She’s done some fairly transformational e-commerce work with Amazon, and currently runs her own omni channel marketing agency called S’well. In this conversation, Jinal talks about her experiences working with a multi-timezone team on a recent Group of Humans we project, her own professional history, and about the challenges of brand-building in an age of extreme skepticism—especially among younger consumers. We also discuss how building a good creative team is like being a professional chef, and about the inherent advantages of being a single-product, direct-to-consumer brands, and what lessons they hold for bigger, more established brands.