Technology
Episode 43 - Creating a Repeatable Sales Process Subscribe on iTunes Subscribe to RSS Download MP3 Alex Lopes swung by our virtual recording studio to tell us about why marketing and sales gets him out of the bed in the morning. We focus on the science of creating a repeatable sales process in our discussion. Listen to how Alex suggests you approach adapting to the dynamics of your industry and customers. Show notes If it’s not predictable, it’s not repeatable. Lacking traction: You’re not solving the right problem You’re do not have the right solution You’re not being found and evaluated correctly Customer’s buy pain killers, not vitamins “The pressure point of the opportunity changes over time” ~ Brad Feld Focus on metrics that matter Books to read: Nail It Then Scale It ~ Nathan Furr and Paul Ahlstrom Mastering the Complex Sale ~ Jeff Thull Talentopoly links - Noteworthy links posted on Talentopoly in the last two weeks SpriteMe - a service to make image sprites Responsive Navigation: Optimizing for Touch Across Devices TryMyUI - Website Usability Testing A simple guide to responsive typography