Episode 47: The Psychology of Pricing

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Mind Your OT Business

Business


The brain works in mysterious ways and can influence our perception of pricing. Using the psychology of pricing principles taught by Nick Kolenda, there are a few practical ways you can help ease customers in the buying process. In this episode, I talk about pricing psychology and share a few tips that you can implement in your business to use this as a part of your pricing strategy.    What’s in this episode: Where I learned about pricing psychology and what it is Practical pricing psychology examples Tips for using the psychology of pricing   For full show notes, resources and links head to https://www.mindyourotbusiness.com/podcast/47