Business
In this episode of "Ask A Sales Leader", Phil is joined by Judi Hand, CRO TTEC, a $400M provider of a business process outsourcing. Judi shares her views on how to align sales and marketing around pipeline and bookings, the differences of selling to SMB vs. enterprises and how to improve sales productivity. Topics include: *How chief revenue officers should balance sales and marketing aspects of their jobs *How to increase sales productivity *The different sales roles required for a complex, team sell *How to be a successful sales leader *Why more women are not senior sales leaders and what can be done to change it