Isaac heads down the rabbit hole with Francesca Berrini of Unusual Cards and examines her 16 years in business along with the peculiar relationship she has with her customers as she vends primarily at weekend markets and craft fairs.

Your Handmade Business

Episode 54: Getting Personal - Francesca Berrini’s Customer Insights

Your Handmade Business is a podcast for makers about the big picture of your business brought to you by the Academy of Handmade—helping you to do what you love and love what you do. Each episode we tackle an important (and sometimes uncomfortable) topic about running a handmade business and feature perspectives and experiences from Academy of Handmade members, as well as the greater maker community.

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Your Handmade Business