Episode #58 FedEx Returns, Counterfeits, and an Algorithm Update

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Revox Podcast

Business


-FedEx returns after a one-month exile from Amazon. Now third-party sellers can again choose the carrier to ship their packages. My opinion on this is that it’s temporary. Amazon is only interested in monopolies, and sooner or later FBA will be the only fulfillment channel on Amazon. Every month they get more efficient, and with a bigger network of fulfillment centers. No one will process orders better than they will. Let’s face it, Seller-Fulfilled-Prime wasn’t really that great anyway (super expensive), and Amazon wants to do away with it. -I personally don’t think counterfeits are as big of a deal as people are making them out to be, and I think people should really stop complaining about it. The only way Amazon’s going to be able to get rid of sellers is by making it harder to prove a product is real. Honestly this makes life a nightmare for sellers, so I would rather play the long game and wait for bad seller to show their colors and get suppressed by Amazon than truncate my ability to launch and iterate on products. -Sellics updated their article on Amazon’s A9 (why it’s title May 2019? I have no idea). Basically, Amazon now says that the 250 characters in backend keywords does not include spaces or punctuation. In other words, the 250 characters (formerly 249 bytes) now only entails actual letters. Sellics advises that you still keep your most important keywords at the front of your 250 character list. My take is that if you believe the algorithm works at all, you probably don’t even need the 250 characters