Business
At Gordon, we decided not to spend any money developing a new name for the podcast... and we've passed the savings along to you. On today's episode of Gordon, the podcast of Gordon Magazine, we’re talking to Denise Williamson, CEO and Co-founder of Williamson PR, and 180 - the Store. Gordon Magazine is an online publication that believes in the inherent value of face-to-face communications which, when done right, provides insights, enrichment, and joy, which you just can't get from a screen. Gordon magazine highlights this value by covering best practices and opportunities in brick-and-mortar retail. Learn more at www.gordonmag.com. Denise launched what may have been the first retail establishment connected to a public relations firm in October 2017. Denise leverages her PR expertise to engage customers with stories. So Denise's store may be called 180. but it seems like it's moving in the same direction with her agency, helping customers understand and connect the wares of her clients, which are found right in the shelves of her store. On this episode, part one of a two-part interview, Denise describes how those stories complement her retail business, building connections between buyers and designers, and other ways she makes her store a destination with customers... around her neighborhood and around the world.