Episode 6: effective leadership, successful social media and running a winning business from The Digital Picnic's Cherie Clonan

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Hstl&Hrt Podcast

Business


Ask anyone if they know The Digital Picnic and they will smile.Why? Because Cherie is one hell of a leader and she's created one hell of a brand. People love to work there, her community wants to be of it and their clients LOVE them.She’s navigated becoming a solo director, going from a big salary on a full-time job, to starting her own business and trying to survive on just $200 a week. But now? TDP is BOOMING. And on top of it all? Doing all of this with a young family. And *breathe*.Cherie shares her story openly and vulnerably on social media. It's refreshing and just makes everyone else feel that little bit more normal.She’s the type of leader you need to learn from. Like the Jacinda Arden of the agency world.Cherie took the leap to create The Digital Picnic from a safe, full-time job in 2014, all with aforementioned babies in tow. Since then? Cherie has really had a run of it. She's completely disrupted the agency culture of late nights and burn out, whilst makes sh*t loads of money for her clients through social media!Cherie takes us through her amazing story - which we can't wait to hear. Some of the other topics we cover1. How to be a better leader2. How to navigate uncertainty 3. How you can win at social media 4. Cherie’s secrets to a successful business 5. HOW she got the name TDP (it’s amazing)6. What it takes to be a leader in your Industry