Business
LinkedIn is a critical marketing tool for lawyers. This has been underscored this year as the world of in-person networking has remained largely shut down. But as the world opens up and we find ourselves at conferences, networking functions, meeting for lunch or coffee, LinkedIn will continue to be an important tool in the marketing tool bag. In this episode episode, we do a quick dive into LinkedIn and talk about how to make the most of LinkedIn. My guest Kristyn Brophy has a lot to say about using the platform more effectively. Kristyn has worked in-house at a number of major law firms in the Boston area . More recently she joined Legal Internet Solutions Incorporated as Director of Client Strategy. She is a fountain of knowledge about legal marketing, social media, and the newest platform in the social media ecosystem, Clubhouse. Additional Resources With LinkedIn, Measure Quality of Engagement not Quantity Getting Personal on LinkedIn Once in a While Episode 11-The Social Media Maven Networked: How 20 Women Lawyers Overcame the Confines of COVID-19 Social Distancing to Create Connections, Cultivate Community, & Build Businesses in the Midst of a Global Pandemic