Business
In this episode, Alyssa Auberger, Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group is joined by Rebecca Lederhouse, IP Counsel based in our Chicago office. They discuss a number of practical tips that CG&R businesses can keep in mind to avoid inadvertent marketing mishaps – including by influencers and sales staff – as they renew both their online and in store advertising campaigns for the new COVID world. Based on recent US trends, the points discussed are relevant to any CG&R business looking to advertise to a US audience, and can also serve as best practice guidance for any business in the sector.