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We hope you enjoyed the seventh episode of the Back To Business Podcast! This week we discussed a brief overview of all the things you can do to be better in business. We’ve included a synopsis below of what points we covered: When you start out, your product or service is centre stage. You need to become an expert in your field, so know what you’re offering, what your competitors offer, know why you’re better and produce the best possible product, then continue to refine your product so you stay the best. This means being 100% in it. It should be something you use yourself, would recommend to a friend or that you would encourage your family to use. We draw on the example of an episode of Dragon’s Den, obviously candidates experience a great deal of nerves but do make sure that you know your product and all of your numbers if you own a business. When it comes to following a trend, you may not be able to compete with big players in the field. Imagine bringing out a new social network - that would take a huge budget to push it into the public eye. Don’t be caught out by trying to produce the best possible product before rolling it out. Getting it out there is the most important thing, you can continue to refine it as you go. Once you have a product or if you currently own a business, do you know where you’re going? When you get into a car, you know your destination. Get your product out there by word of mouth, advertising and developing your branding. Know or research which channels of advertising will work best for you - if you’re passionate about your product this will make it easier. Don’t lie or misrepresent yourself as you will be caught out. Don’t stop learning once you know your market, there is so much information out there on Google and YouTube, skill up where you can. Identify your weak areas or things you don’t enjoy as much and, if you have the budget to do so, hire someone to do that. Be a mentor for them and involve them in your decision making too, allow them to bring their ideas to the table. The resources we talked about this week were: The Purple Cow by Seth Godin: https://tinyurl.com/unnt9yr The E-Myth by Michael E. Gerber: https://tinyurl.com/rh62etf And one we forgot to mention was The One Thing, also a great book: https://tinyurl.com/sz37nt2 Back To Business is a podcast documenting our own navigation through the business world, and where we have come from as a team. We’d like to bring you along for the ride, so don’t forget to hit the subscribe button to stay up to date with the latest episodes, available every week.