Episode 7: Market Research & Ad Testing

Episode 7: Market Research & Ad Testing

Stories of Market Research: The Insightrix Podcast

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The seventh episode of Stories of Market Research is your very own ad testing podcast episode! We delve into advertising research practice and describe some of the reasons why organizations test their ads, recent changes to the media landscape and how the practice has changed over the years. We also speak to some of the benefits companies can expect from ad testing. For this episode, we’re joined by Partha Roy, Insightrix Senior Research Executiv...Read More
The seventh episode of Stories of Market Research is your very own ad testing podcast epis...Read More