Business
David Suk, Co-Founder and CEO of Saint Luna Moonshine, steps onto the New York Launch Pod to discuss his new moonshine brand which promises to popularize a traditional American liquor and a variety of new cocktails. While David was the COO of a baby blanket company, Aden + Anais, he started talking to one of his co-workers whose passion was distilling moonshine. Soon they both realized that moonshine was the only liquor that had not yet experienced a premiumization and set out to change that with a cocktail forward modern brand. By working with local suppliers and hitting the pavement to get Saint Luna stocked in a variety of New York City bars and restaurants, David has managed to take a traditional American liquor and modernize it for an elevated experience. In this episode we talk about the history of moonshine and why it has previously gone unnoticed in the liquor industry, how David came up with the idea for the brand, expanding an alcohol brand in the midst of Covid-19 and much more! Transcript of this episode available at: nylaun.ch/saintlunamoonshinetr For more on Saint Luna Moonshine visit: saintlunaspirits.com/