Education
Eric is the founder of Beardbrand, author of the Book of Reminders, and is the forefather of the urban beardsman movement which turned a $30 investment in a side project into a 7 figure eCommerce business dominating a market. With a value for freedom, this bearded entrepreneur and his team have bootstrapped the entire way by focusing on community, experience, and educational content which has amassed a 1.59 million subscriber count on youtube that fuels over two thirds of their purchases.However the journey started as many beards do, patchy, unpredictable, and going astray. With the entrepreneurial spirit in his blood, he attempted dozens of businesses from selling vinyl graphics to graphic design and most failing to make any money at all. So it was back to putting on a corporate veil and working in sales. In a culmination of feeling caged working as a financial advisor and tired of hearing duck dynasty or grizzly adams references about his beard, he set out once again and this time to change the way society views beardsmen.Starting in 2012, the humble brand was nothing more than a community that gained the attention of a New York Times reporter seaking expertise on beard care products and started a roller coaster of events that grew them $0 to over $120k per month in sales. From getting beard rubs by the sharks on shark tank, being featured in a World Series commercial by Shipstation, to partnering with retail juggernaut Target, this small but mighty ecommerce business has received plenty of exposure. Yet the truth to their success has not been predicated on one hit wonders and hyper growing profits at all costs, but rather grown consistently month over month with a dedication to making men awesome.Sharing his story and helping thousands of other entrepreneurs, he has been featured in Forbes, inc, the wall street journal, fast company, & dozens of entrepreneurial podcasts including Foundr and Entrepreneur on Fire.Find all the shownotes at https://www.evolvethe.world/