Business
Does humour have a place in real estate? If you know Eric Simon or Matt Lionetti, you know that it does! Eric is the founder and CEO of The Broke Agent, a comedic media brand focused on the entertainment of real estate professionals. Matt Lionetti is a real estate agent and content creator from Toronto, Canada. Matt has built his business on social media by utilizing humour into his marketing. He believes showcasing his personality is the best way to connect with his potential clients. The two bonded over their shared love for comedy and real estate. While they haven’t yet met in person due to the pandemic, Eric and Matt co-host a podcast, the Over Ask Podcast. This was a RUN GPG first, having two guests together at the same time, on the same show. So, why does humour work for them in terms of real estate marketing? “It’s actually more about finding your own lane,” said Matt. “You don’t have to be funny. You have to do whatever works for you. A lot of people try to be funny and it turns out to be cringy because I believe a humorous skit, if you’re not 100% dedicated to that skit, it will come across as uncomfortable for you and the viewer,” said Matt. For Eric, it’s about going viral. Humorous content has the potential to go viral and so it’s a way for real estate agents to grow their brand. “There are so many agents now realizing that humour in marketing is the best way to go viral,” says Eric. For Eric and Matt, their humorous content is also based on authentic experiences from real estate agents. This makes their content relatable. However, it’s not just about being funny. Branding is also about producing really good content with consistency. These were some of the topics we touched on during our fun and funny podcast: How Eric Simon and Matt Lionetti connected with each other. Funny content provides a different form of marketing in the real estate industry, which is why it works. True humour is the funniest type of humour - this is on Eric and Matt’s propensity to make funny content based on real-life experiences of real estate agents. A name that sticks out and consistency in providing content worked well for the branding of The Broke Agent. A lot of agents are afraid to adapt to a new platform because it’s a lot to take on. However, if you want to get your name out there, you really have to. How Eric and Matt deal with haters in the comment section. Examples of Eric and Matt’s viral content. How important is live content? Advice for the everyday agent: Find your niche and do something you’re good at. How Eric and Matt ended up in real estate. What do people usually expect when they meet Eric and Matt? What to know about the Over Ask Podcast. Who are Eric and Matt’s dream podcast guests? Navigating the world of podcasting. About Eric and Matt’s merchandise. The three people Eric and Matt want to have dinner with. Eric and Matt play a game of “Shut It Down” with RUN GPG. Having two guests provided double the fun and double the learning. Join us again next week as we have another guest that will provide insight in the world of entrepreneurship, entertainment, creativity and personal development. Check out more entertaining content from Eric and Matt, by visit their social media pages: Contact Eric Simon / The Broke Agent Website - https://thebrokeagent.com/ Instagram - https://www.instagram.com/thebrokeagent/ LinkedIn - https://www.linkedin.com/in/eric-simon-3a675b53 To buy merch: https://thebrokeagentstore.com/ Contact Matt Lionetti Instagram - https://www.instagram.com/matt.lionetti/ Email - matt.lionetti@theagencyre.com Over Ask Podcast Website - https://overaskpodcast.com/ YouTube - https://www.youtube.com/channel/UCnIX8Sa_qObx2GFZhZ0maOA?app=desktop Instagram - https://www.instagram.com/overaskpodcast/ Facebook - https://www.facebook.com/groups/418823002883372 Subscribe To The RUN GPG Podcast Thanks for tuning in to this week’s episode of the RUN GPG Podcast! Please leave us a review on iTunes. This will help us continue delivering fire content for you and our listeners each week!