Ethical Online Marketing

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Entrepreneur with Diane Moura

Business


I’m old enough to remember working before Microsoft Windows, before the Internet became popular, and before social media. When I was a teenager and wanted to talk to my friends, I had to pick up the phone and call them. Likely one of their parents would answer and would either bring them to the phone or I’d have to leave a message. Fast forward to my first full-time job in 1986. My first work computer ran on MS-DOS and took me an entire day to set up because I received about 30 boxes in my cubicle one day and had to do everything from install chips on the motherboard, partition the drive and install the operating system. Back then, if you wanted to market your company, you spent money on a TV ad, billboards, bus shelter ads, and brochures. I’m sharing this personal history with you, not to emphasize how old I am, but to underscore just how far we’ve come in the past 30 years in technology advancement.