Business
[0:45] The beginning of Barbara's passion for marketing and communications[2:00] "Gathering experiences" throughout her career, the latest of which is the United Way[4:00] Helping business leaders follow their passions for making positive change[7:00] Rochester as a "Tale of Two Cities" - Many strengths, yet challenges with poverty and education - "United Way as a Hub For Good"[11:00] Bridging city and suburbs - understanding underlying structural racism and other barriers(Read The Color of Law: A Forgotten History of How Our Government Segregated America https://www.amazon.com/Color-Law-Forgotten-Government-Segregated-ebook/dp/B01M8IWJT2)(Read How to be an Anti-Racist https://www.amazon.com/How-Be-Antiracist-Ibram-Kendi/dp/0525509283/[14:30] Making a difference by going deep or going broad[17:30] Engaging your workforce with giving[21:00] Collective impact - "a commitment of many from across different sectors to one common agenda to solve a specific problem"[24:20] Creating opportunities for collaboration across organizations and sectors[27:30] The evolution of the United Way[31:30] Not waiting to give back[35:00] Having humility to listen and have an open mind[39:30] Defining success personally, professionally and for the community[41:20] Balancing short-term "band-aid" needs with longer-term systemic change[45:00] Asking for specific kinds of helpROC The Future Report Card with ideas for how to help: https://rocthefuture.org/wp-content/uploads/2019/11/Report-Card-2019-Final.pdf