<p>We talk about:</p><ul><li>The definition of attention</li><li>Attention as a filter</li><li>Robert heath: low attention processing</li><li>Paid advertising vs organic content</li><li>Digital vs traditional advertising</li><li>The value of the marketing funnel</li></ul><p>Find Faris:</p><ul><li>Faris on Twitter: https://twitter.com/faris</li><li>Faris his book, <a href="https://amzn.to/3ntSZXc">Paid attention</a></li><li>Genius Steals, his company: http://geniussteals.co/</li></ul>

We talk about:The definition of attentionAttention as a filterRobert heath: low attention processingPaid advertising vs organic contentDigital vs traditional advertisingThe value of the marketing funnelFind Faris:Faris on Twitter: https://twitter.com/farisFaris his book, Paid attentionGenius Steals, his company: http://geniussteals.co/

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Faris Yakob - Paid attention

Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

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