Business
Suzie Yorke is the Founder and CEO of Love Good Fats, a company that produces high-fat, low-carb, and low-sugar products with a mission to bring healthy fats back. A mom, 11-time Ironman competitor, and yoga enthusiast, Suzie spent years adhering to a low-fat diet only to hit a wall in her mid-40s. After reading Nina Teicholz's best-seller, The Big Fat Surprise, she immediately shifted to a high-fat, low-carb diet and felt better right away. While she loved the benefits of her new lifestyle, she found it challenging to find convenient good-fat snacks. Seeing a gap in the marketplace and a huge opportunity to help others through food, Suzie developed Love Good Fats. Today, she leads the brand's expansion as it quickly becomes one of the fastest-growing bar brands in North America. As a 30-year veteran of the CPG industry, she has worked at high-profile companies such as Procter and Gamble, Kraft, Heinz, and Weight Watchers. Here’s a glimpse of what you’ll learn: How working with big brands helped Suzie Yorke launch Love Good Fats Suzie's background in the CPG industry and why she started competing in triathlons How reading Nina Teicholz's book, The Big Fat Surprise, inspired Suzie to create a food brand The presence of added sugars in most American food How Suzie started Love Good Fats and how the brand has grown The challenges Suzie has faced transitioning from the corporate world to becoming a founder and CEO How Love Good Fats has been impacted by the COVID-19 pandemic Suzie's future plans for the company and her advice to fellow entrepreneurs on starting a business In this episode… For many years, Americans have been told that eating fats is not good for your health — and many generations have avoided it for exactly this reason. However, as Suzie Yorke came to find out, fats are beneficial for your body. What is unhealthy is too much sugar, which is notoriously present in most food sold in the US. So, Suzie set out to build a brand that encourages a relationship with good fats. Her concept has been readily embraced by many people who have become loyal customers of her brand, Love Good Fats. In this week's episode of the NexxtLevel Brands Podcast, Steve Cleere interviews Suzie Yorke, the Founder and CEO of Love Good Fats, about how the realization that fat was good led to the founding of a CPG brand. Suzie explains how her background working with big brands helped her grow her own food brand and the ways Nina Teicholz's book, The Big Fat Surprise, inspired her change of lifestyle. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Radio Public Amazon Music Player FM Resources Mentioned in this episode Kitchen2Shelf NexxtLevel Marketing Love Good Fats Suzie Yorke on LinkedIn Weight Watchers “The History & Future of Comfort Foods” with Author David Page The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet by Nina Teicholz Cool News: The NexxtLevel Brands Podcast has just been named as one of the Top 15 CPG-Themed Podcasts on the web!!! We're at Lucky #7 and you can get more information about Feedspot and how you can watch more of your favorite shows here: Top CPG Podcasts – Thanks to Feedspot, Rise25 and our Production Team! Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands. Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.