Business
When one of my colleagues first suggested that I should interview the CEO and President of Hollman Lockers — I wondered how much is there really to say about lockers? Turns out quite a bit. Join me today for a chat with serial entrepreneur and innovator Travis Hollman. We discuss his leadership style, business as a force for good, and the future of privacy in public spaces. We will also discuss the mind-boggling use of data and technology in lockers today and ways that leading-edge materials and manufacturing may prove to be useful in preventing or containing the future spread of viruses. Tips On Business as a Force for Good Find a niche that suits you and learn the success mechanisms of your business. Build a company culture that gives back — Travis shares his own company’s initiatives: Hollman HELPs. Take care of your employees; they are family — Travis shares his approach to employment during COVID-19. Be a leader, do the right thing and support small businesses around you in any way you can. “WE HAVE TO LOOK AT BUSINESS AS A FORCE FOR GOOD AND LEADERSHIP.” Karen Tiber Leland, Sterling Marketing Group About Karen Tiber Leland Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing and color strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn and Twitter. She is also the best-selling author of nine traditionally published business books which have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others. Karen has spoken for Harvard, The AMA, Direct Marketing Association and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah. Get in touch with Karen on Twitter|LinkedIn About Travis Hollman Travis Hollman has been a serial “funpreneur,” businessman, innovator, and philanthropist for more than 20 years. Currently, Travis serves as President and CEO of Hollman Inc., the world’s largest manufacturer of sports, fitness, and office lockers. Hollman’s leading-edge locker and workspace solutions can be found in the locker rooms of the Dallas Cowboys, New Orleans Saints, the Dallas Mavericks, The New York Times, and the J.P. Morgan Chase Park Avenue offices. Long before taking over the family business in 2011, Travis’s products and projects earned recognition on national television and in publications such as Good Morning America, The Today Show, ABC News, USA Today, and Fortune magazine. Travis has always put purpose over profit, showing the world that you can have fun in business and be a source of greater good for the local community. Find out more about Travis and Hollman. Resources Are you looking to firmly establish your CEO or executive brand, expand your influence or become more of a thought leader in your field? Consider my personal brand strategy mapping process and book a 20-minute complimentary phone consultation. For more information about Karen Tiber Leland and Sterling Marketing Group please contact karen@karenleland.com.