Sports
TOPICSWhat has changed in the last three years?The first book coincided with the introduction of GDPR? Looking back how has that rolled out?The differing approaches of sports organisations to GDPR, particularly Manchester UnitedWhy you should never take anyone out of your database? The importance of the win-back planWhat has developed over the last 10 years?The move against personalisation, and why Fiona disagreesAdding in psychological info and the problems with Net Promoter Score The concept of “Jobs To Be Done” Talking about the R in CRMThe importance of marketing to young fans and the restrictions around the worldMarketing in different countries The inclusion of social media in your CRM ecosystem. The problem of scraping dataThe ambitions of big and small clubs. The difference in framing“Technology is not a silver bullet” - The 80:20 split. Spending 80 per cent of your resources on the peopleThe next three years in CRM