Business
#97: In this episode, I’m joined by one of my Flourish VIP members, Michelle Vroom, marketing coach for small business owners and female entrepreneurs. Are you currently running ads on Facebook and Instagram, but feeling a bit stuck? Michelle has been running ads on Facebook targeting three different audiences, and we dive deep into what is working now, as well as some tips and tweaks Michelle can do to help her create higher converting ads. In this episode, Michelle and I review: The current ads strategy she is using to drive sign ups to her lead magnet Her specific target audiences, how they are performing, and what to test in the future Her current ads and we brainstorm ad ideas she can test in the future Tips and tweaks Michelle can make to test different versions of her ads to optimize click-through rates and conversion rates ...and more! If you’re not sure what to test next for your Facebook and Instagram ads, this episode will help you get unstuck! You can find all of the links and resources that are mentioned in today’s episode at MonicaLouie.com/97.