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Peter Ignazi (Global CCO, Cossette) talks about how to crack globally recognized creative work for huge multinational clients like McDonald’s and General Mills. SEE THE WORK:Follow The ArchesRaptors Drain the ArchesBring Back the Bees: TV Spot | CampaignCreated is brought to you by The Advertising & Design Club of Canada (ADCC), hosted by Lyranda Martin Evans (founder of fellowhumancreative.com), with music and studio care of Grayson Music.Follow us on Instagram at @TheADCC.Check out our digital Archive - featuring award-winning Canadian creative dating back to 1949.Got a story on how your campaign was born? Email us at created@theadcc.ca