Katy Coffield is the CEO and founder of the Foodie Tribe and runs a successful influencer marketing agency dedicated to food. Hear her fascinating story and why working with food influencers can be good for your brand. Katy shares some of the tips it...

Influence Global Podcast

S2-E5: Food For Thought - In Conversation With Katy Coffield Of Foodie Tribe

Entrepreneur Edward East talks about why he created the Billion Dollar Boy brand. Edward talks a lot about his personal journey. It all started in 2014 when the industry was almost a passing trend and now have a great team culture. Influencer marketing has been able to create production at scale at home. "Surround yourself with people who have those experiences" Edward says. Having the right team is absolutely vital and the CEO role is more of a support function with your team driving the change. Edward talks about exciting innovations with personalised content and what the future looks like. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep3: Influencer Marketing Entrepreneur And Founder Of Billion Dollar Boy Edward East Tells His Story

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks about the gaming industry and how content creators can make a huge difference to the launch of a new game. Kelvin Cery who is Vice President of Client Development and Brand Partnerships of BEN Entertainment Group and Jonathan Dodd, Manager of Global Creator Partnerships of Electronic Arts. The BEN group have had a longstanding partnership with EA and they're also proud winners of the Streamy's Influencer Agency of the Year due to its ground breaking AI technology. We talk about the impact the creators had on a product reveal which almost topped half a million viewers and half a billion minutes watched in less than 24 hours. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep2: Working With Influencers Helped EA Games Get Half A Million To A New Game Reveal

Pitch Influence winner Alfie AKA QuantumCaza who is a Caffeinated Content Creator tells his story including the ups and downs of what it was like in his early childhood. He wanted to create video content that included animations. Animation is one of the biggest storytelling tools and so he commissioned an animator to tell part of his story. Alfie talks about the importance of having a niche when creating content and that’s why he chose coffee. “There is no such thing as bad experience – you are going to learn from it”. An active networker, Alfie misses events and talks about isolation and how content creators have been impacted by the pandemic. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S3 Ep2: Pitch Influence Winner And Coffee Vlogger QuantumCaza Shares His Story

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks with Danny Lowney, who is the Managing Director of Sixteenth Talent who talks about what it's like to run an influencer marketing talent agency. Danny explains the role the team in commercialising opportunities from the traditional publishing deal to more expansive co-created product. He talks about top YouTuber Gabrielle Say and how they are repositioning  him as a Dad in the fitness space creating a whole new audience for him.  Also, how creating a new stationery brand with Jack Edwards proved extremely successful. Danny starts by telling me a little about what the agency does. @dannylowney www.sixteenth.co Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE

S2, Ep21: What's It Like to Run An Influencer Talent Agency

In the episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Pamela Laird apprentice  contestant and founder of Irish Beauty brand Moxi Loves. She talks about her passion for beauty and nail products and how Instagram and...

S2, Ep20: Apprentice Contestant & Founder Of Moxiloves Beauty, Pamela Laird Talks About Working With Influencers

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Sophie Clark, Marketing Lead for social analytics platform, Talkwalker, the leading insights platform. Sophie shares the key findings from in-depth research...

S2, Ep19: In Conversation With Sophie Clark From Talkwalker

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to...

S2, Ep17: In Conversation With Karyn Spencer, CMO of Global Influencer Agency Whalar

Paul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador programmes. Brands are realising that campaigns that involve consumer advocates...

S2, Ep15: The Growth In Consumer Ambassador Programmes Ft. Paul Archer

Influencer agency boss Mark Dandy, Founder of Captivate Influence, talks about how much an influencer campaign costs.  He tells Gordon Glenister, Global Head of Influencer Marketing at the BCMA that there are many variables in attributing cost to an...

S2, Ep14: What Does It Cost To Hire An Influencer

We hear from trainer and speaker, Warren Cass as he talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about what it takes to be a thought leader. Who is really answering the questions of their audience?  Warren talks about the...

S2, Ep13: Why Being A Thought Leader Is The New Influencer Ft. Warren Cass

2020 was a difficult year for many in the travel industry. In this engaging interview Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with content creator Charlie Wild from the Travel Project and also from global influencer...

S2, Ep12: How Influencer Marketing In The Travel Industry Has Changed

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues. Sophie talks about...

S2-E10: How To Tackle Sensitive Subjects

Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.Kampney is also the creator of Creatorscape, a unique insight into the key players in...

S2-E9: Influencer Marketing Trends - Impact Of Covid-19

All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the...

S2-E7: How Influencers Can Protect Themselves

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson  of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth  and together discuss the importance...

S2-E8: Creativity Is Alive And Kicking

In this first episode, we look at the world of the Micro-Influencer; we discuss the role of the BCMA in the Influencer world; and look ahead to some exciting events coming up – plus, we have a pair free tickets to a major event to give away. Featuring Andrew Canter, Global CEOof The BCMA and influencers Sarah Mulindwa & Fernanda Zorzal.Presented by Gordon Glenister, Global Head of Influencer Marketing, BCMAProduced by Neil Whiteside, Cambridge 105 Radio & Freedom One

S2-E5: Food For Thought - In Conversation With Katy Coffield...